Press release
AMGiNE and Front Expand Partnership to the UK
The technology integration transforms how TMCs manage emailed travel requests across Front, AMGiNE, and GDS workflows.
Summary
AMGiNE and Front expanded their partnership to service TMCs in the UK.
AMGiNE, provider of an AI automation platform for managed business travel, and Front, the modern customer service platform, expanded their partnership to support travel management companies in the UK.
The expansion follows AMGiNE becoming GDPR compliant and coincides with the completion of a technology integration between the two platforms.
Together, AMGiNE and Front give corporate travel agencies feature-rich capabilities to service multiple booking channels and achieve significant agent efficiencies.
Technology integration
Streamlining how emailed travel requests are handled.
Front and AMGiNE both serve travel agents that manage corporate travel bookings over email.
Front is used by more than 100 global TMCs, including Reed & Mackay, Options Travel, Cain Travel, Executive Travel, and Good Travel Management, to solve challenges such as agent collisions, slow response times, missed messages, and duplicate replies.
AMGiNE adds AI and email automation to pre-process emailed travel requests and route GDS search results either to agents or directly to travelers through its automated booking tool.
Workflow automation
From shared inbox to automated booking workflow.
Historically, emailed travel requests arrived in a shared inbox where agents selected messages, searched manually, extracted travel data from the GDS, and copied selections into email replies.
With the completed Front and AMGiNE integration, much of this process is automated. Push notifications alert agents that a request is ready to be serviced, while AMGiNE handles the manual work of reading the email, searching content, and returning options.
Front routes emailed requests to agent groups using structured notifications. AMGiNE monitors incoming requests through webhooks and uses the Front API to automate actions such as assigning emails, initiating GDS searches, and returning recommendations.
Agents can also submit rapid itinerary requests connected to a specific corporate account and traveler in Front. In real time, AMGiNE returns content, allows the agent to select flights, proceed to booking, or send selected options to the traveler.
Classification
Giving TMCs greater insight into inbound requests.
When Front’s customer service SLAs and processing metrics are combined with AMGiNE’s ability to parse emails and orchestrate GDS actions, TMCs gain stronger visibility into inbound requests.
AMGiNE’s automated classification capabilities identify the types of emails routed through Front, including invoice requests, change requests, and initial booking requests.
Those requests can then be routed intelligently through Front queues to the correct group of agents for servicing.
AMGiNE and Front’s integration offers TMCs a stronger path to streamline serviceability in offline channels.
TMC perspectives
Industry-leading TMCs see practical gains from the expanded partnership.
Cain Travel said adding AMGiNE to the Front platform is expected to drive significantly more efficiency into customer support teams.
Christopherson Business Travel described the integration as a bridge between theory and execution, pairing GDS technology with operational systems.
National Travel pointed to AMGiNE’s innovative approach as a roadmap to greater productivity and customer satisfaction.
These perspectives reflect the broader value of connecting customer communication workflows with automated travel search, routing, and booking capabilities.
About the companies
AMGiNE and Front bring together AI travel automation and modern customer service.
AMGiNE is a next generation AI automation platform designed specifically for travel management companies. Through API-first capabilities, AMGiNE automates travel requests and streamlines serviceability across online and offline booking channels.
Front is a modern customer service platform that helps companies manage customer communication, team collaboration, AI automation, and analytics across service channels.
The expanded partnership gives TMCs a practical way to combine inbox workflow management, AI classification, GDS orchestration, and booking automation in one connected service experience.